Employer Branding and Digital Recruiting

Lehrinhalte

The integrated course focuses on employer branding and digital recruiting:
The main concepts that will be dealt with are branding fundamentals, brand related recruiting campaigns as well as building a roadmap for relevant touchpoints.
Moreover, current recruiting trends, active sourcing techniques and digital employee referral programs will be explored.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Lern- und Lehrmethode

Integrated Course: Presentation by the lecturer, active classroom participation, workshops and guest lectures.

Prüfungsmethode

Integrated Course:
Continuous assessment and final exam:
30% of your final grade are based on active classroom participation (for example: group work, presentations, and discussions).
70% are based on the final written exam.

Voraussetzungen laut Lehrplan

This course takes place in the 5th semester an forms part of he HRM specialisation.

Schnellinfos

Studiengang

Arbeitsgestaltung und HR Management (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2023

Semester in dem die Lehrveranstaltung angeboten wird

5 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

Students are able to develop a coherent approach to employer branding aligned with the consumer brand.
Students are able to outline a strategy for a cohesive brand related recruiting campaign, and build a roadmap for relevant touchpoints (such as e.g. social medias, print, and events).
Students can apply active sourcing techniques to identify and address suitable candidates appropriately.

Kennzahl der Lehrveranstaltung

0582-15-03-BB-DE-50b