Strategy and Business Model

Lehrinhalte

• Dimensions and elements of business models • Processes and methods of business modelling • Developing business models with the Business Model Canvas • Traditional and innovative business models for the logistics and transport industry • Development of digital and sustainable business models • Analysis and evaluation of business models

Art der Vermittlung

face to face

Art der Veranstaltung

compulsory

Empfohlene Fachliteratur

Osterwalder, A., Pigneur, Y., Wegberg, J. T. A (2011): Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer, Campus Verlag. Leimeister, J. M. (2019): Dienstleistungsengineering und -management: Data-driven Service Innovation, 2nd ed., Springer.

Lern- und Lehrmethode

Discussion, presentation, self-study with required reading and group work

Prüfungsmethode

Assessment method: continuous assessment (49 %, written paper, presentation) and written final examination (51 %). Assessment criteria: Completeness, degree of detail and complexity of the answer, correctness of the solution and results, compliance with formal criteria.

Voraussetzungen laut Lehrplan

-

Schnellinfos

Unterrichtssprache

Deutsch

Studienjahr, in dem die Lerneinheit angeboten wird

WS2027

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of the course, students can • name and explain the tasks and methods of business modelling (1), • explain basic types of business models with relevance for the logistics and transport industry (2), • assess the relevance of current trends and drivers for the further development of business models in the logistics industry, • use simple business modelling methods to formalise and communicate business models (3), • analyse and evaluate existing business models qualitatively and quantitatively (4, 5), • independently develop simple business models specially for logistics, supply chain management, transport and traffic and plan their implementation (6).

Kennzahl der Lehrveranstaltung

1392-21-02-BB-DE-13