Strategic Management

Lehrinhalte

Concepts of (deliberate and more realistic) strategy, strategizing and strategic management • Industry analysis • Resources and capabilities • Global competitive dynamics, international strategies and going global • Collaborative strategies

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

• Grant, R.M. (2019). Contemporary Strategy Analysis (10th ed). Wiley. • Peng, M.W. (2021). Global Strategy (5th ed.). Cengage. • Selected articles on Moodle

Lern- und Lehrmethode

Lecture, group tasks, (e.g. short cases), casework (incl. presentations)

Prüfungsmethode

5% short Cases (assessment criteria: plausibility of analysis and proposed solution) • 25% group case work (assessment criteria: plausibility of analysis and proposed solution, use of relevant sources and approaches, formal correctness, presentation in class) • 70% final exam (closed book) (assessment criteria: correctness and complexity of solutions)

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

Projektmanagement und Organisation (Master)

Akademischer Grad

Master

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

1 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successfully completing this course, students will be able to • name the basic conceptions and elements of an organisational strategy and • employ strategic planning techniques and tools for strategic analysis, • conduct a strategic analysis also in a global setting, identify and describe the strategic options open to a company and • develop the appropriate strategy for a company through the targeted use of strategic tools and present (concrete) solutions for (case) companies.

Kennzahl der Lehrveranstaltung

0388-25-01-BB-DE-09