Portal
Public Affairs in the EU: Fields of Action and Instruments
Lehrinhalte
• Methods and instruments of political interest representation in theory and their application (arena analysis: stakeholder mapping, issue management, narrative alignment & framing, storytelling, strategic media work, public affairs strategies) • Writing different types of texts for different addressees (policy memo; statements on legislative projects, preparing minutes of talks, press releases, briefings)
Art der Vermittlung
face to face
Art der Veranstaltung
compulsory
Empfohlene Fachliteratur
Dialer, Doris/Richter, Margarethe (Hrsg., 2019): Lobbying in der Europäischen Union, Wiesbaden: Springer VS. Köppl, Peter (2017): Advanced Power Lobbying. Public Affairs in Zeiten der Digitalisierung, Wien: Linde Verlag. Beyers, Jan et al. (Hrsg., 2016): Legislative Lobbying in Context, London: Routledge. Literature will be amended closer to the start of the course in order to respond to current developments
Lern- und Lehrmethode
Guest lectures (e.g. public affairs-officers, campaign managers of international NGOs), discussions, assignments to deepen course contents (group or individual work), presentations, peer reviews of the developed lobby strategies by a pool of experts from the field
Prüfungsmethode
Continuous assessment (100%): four written assignments (20% each); 10% presentation of assignments; 10% participation & performance
Voraussetzungen laut Lehrplan
None
Schnellinfos
Unterrichtssprache
Deutsch
Studienjahr, in dem die Lerneinheit angeboten wird
WS2027
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of the module, students can: • explain the theoretical foundations of political interest representation • identify actors, institutions and legal as well as structural framework conditions of interest representation in the nation state and in the European multi-level governance and to understand them with regard to their effectiveness • describe different methods and instruments of political interest work and to apply them in a goal-oriented way according to different framework conditions • prepare text types that are used in advocacy work (especially policy memo, press release) • analyse practical examples with regard to weaknesses and strengths on the basis of theoretical principles • evaluate and interpret functional and dysfunctional forms of political advocacy and their effects on processes of democratic decision-making • develop their own lobby strategies on the basis of practice-related guidelines and to formulate the methodical approach.
Kennzahl der Lehrveranstaltung
0899-23-01-VZ-DE-M1.2