Business Development Project

Lehrinhalte

In this project seminar students will work on a BDM project. Input and tasks on

  • tasks and tools of BDM,
  • links between creativity and innovation,
  • creativity methods
  • lean management strategies
  • market analysis
  • lean management strategies, and
  • business model canvas
are linked to the studens’ BDM projects.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press.
Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.

Lern- und Lehrmethode

project work, online lectures

Prüfungsmethode

Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students

Schnellinfos

Studiengang

Europäische Wirtschaft und Unternehmensführung (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

4.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

2023

Semester in dem die Lehrveranstaltung angeboten wird

5 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of the course, students are able to

  • define Business Development and know the main tasks of and tools for Business Development Management
  • analyze the links between Business Development and strategy
  • understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project
  • apply lean management strategies
  • apply the Business Model Canvas to develop new business models
  • conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept
  • design an abbreviated business plan for a BDM project
  • present their project tailored to their relevant target group
LO 3.1., 3.4., 3.5., 5.1.

Kennzahl der Lehrveranstaltung

0389-20-01-VZ-DE-58d