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Business Development Project
Lehrinhalte
In this project seminar students will work on a BDM project. Input and tasks on
- tasks and tools of BDM,
- links between creativity and innovation,
- creativity methods
- lean management strategies
- market analysis
- lean management strategies, and
- business model canvas
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press.
Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.
Lern- und Lehrmethode
project work, online lectures
Prüfungsmethode
Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students
Schnellinfos
Studiengang
Europäische Wirtschaft und Unternehmensführung (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
4.00
Unterrichtssprache
Englisch
Studienplan
Berufsbegleitend
Studienjahr, in dem die Lerneinheit angeboten wird
2023
Semester in dem die Lehrveranstaltung angeboten wird
5 WS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of the course, students are able to
- define Business Development and know the main tasks of and tools for Business Development Management
- analyze the links between Business Development and strategy
- understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project
- apply lean management strategies
- apply the Business Model Canvas to develop new business models
- conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept
- design an abbreviated business plan for a BDM project
- present their project tailored to their relevant target group
Kennzahl der Lehrveranstaltung
0389-20-01-BB-DE-58d