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Interactive Media and Games Business
Interactive Media and Games Business
Interactive Media and Games Business - the bachelor degree programme for professional skills focusing on interactive media and business administration.
In a unique way, the programme combines the know-how of interactive media (XR, VR, AR)/games with profound, comprehensive knowledge of business administration.
Agile project management methods, Game Design, Balancing, as well as numerous relevant topics form the core of the course. Selected representatives of the creative industries as lecturers ensure practical and application orientation.
The study programme includes the development of interactive (game) environments and their preparation for productive application.
Graduates are thus in a position to support production management in selecting suitable business models and to provide advice on their strategic orientation. In addition, graduates can actively participate in the entire process of Interactive Media & Game Development from the first idea to production and marketing.
Graduates of the Interactive Media and Games Business bachelor programme have excellent job prospects in the digital sector of the creative industries as well as in traditional companies.
Online info sessions (in German)
Would you like to learn more about the Interactive Media and Games Business and have your individual questions answered? Then register now for our online info sessions! The degree programme team will inform you about application and admission, study contents and career opportunities. The online info session will be held in German.
Dates:
Currently, there are no online info sessions scheduled
Focus areas
Media technology and media informatics
- Game engines (e.g. 3D GameStudio, CryEngine, Unreal Engine and Unity)
- Digital animation and visual effects software
- Digital studio technology
- (360-degree) camera technology and systems
The media industry and media management
- Business models
- Value creation
- Marketing
- Start-up management
- E-sports
Interactive-media production
- Project management
- Storytelling
- Production planning
- Budgeting and finance
- Controlling
Careers
- Producer
- Games (department) supervisor
- Games and media marketing consultant
- Interactive media manager
- Junior artist
- Line producer
- Online marketing manager
- Game production manager
You can find more information in the current brochure of the degree programme (German)
Have a closer look:
Brochure Interactive Media and Games Business (only available in German)Information materials
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Curriculum BA Interactive Media und Games Business Download icon(pdf 58.479 KB)
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Education Contract Bachelor Download icon(pdf 137.635 KB)
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General terms and conditions security deposit Download icon(pdf 110.69 KB)
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only available in German
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Course Bachelorseminar: DispositionECTS Credits 6.00 ECTS CreditsLanguage German LanguageCurriculum FT CurriculumSemester 5 WS Semester
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Course Digital Game ProductionECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum FT CurriculumSemester 5 WS Semester
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Course eSportsECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum FT CurriculumSemester 5 WS Semester
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ECTS Credits 6.00 ECTS CreditsLanguage English LanguageCurriculum FT CurriculumSemester 5 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage English LanguageCurriculum FT CurriculumSemester 5 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum FT CurriculumSemester 5 WS Semester