Introduction: General Business Administration

Lehrinhalte

• Fundamentals of business administration (markets, legal forms of businesses) • Strategic corporate management • Personnel, leadership and organisation • Sales and marketing • Materials management and logistics • Balance sheet accounting and balance sheet analysis • Cost accounting and controlling • Budgeting • Investment calculation and financing

Art der Vermittlung

face to face

Art der Veranstaltung

compulsory

Empfohlene Fachliteratur

Messner/Kreidl/Wala (2016): Einführung in die Betriebswirtschaft, LexisNexis Verlag, most current edition

Lern- und Lehrmethode

Lecture, discussions, case studies, student group work, presentations by students

Prüfungsmethode

Final written exam

Voraussetzungen laut Lehrplan

None

Schnellinfos

Unterrichtssprache

Deutsch

Studienjahr, in dem die Lerneinheit angeboten wird

WS2027

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of the module, the students can • name, and differentiate between, basic business terms • put the various sub-disciplines of business administration in relation to each other and to explain their interrelations • recognise demarcations and overlaps of different business disciplines and to explain their relationship to each other • analyse business problems in the areas of strategy, marketing, human resources and accounting and apply appropriate standard business models

Kennzahl der Lehrveranstaltung

0229-19-01-BB-DE-05