Strategic Management

Brief description

  • assessing the implementation of (global) strategies,
  • industry-level analysis in (global) context,
  • (globally) sustainable competitive advantages,
  • resources and capabilities – global value chain configuration,
  • implementation of global market entry strategies,
  • collaborative strategies, alliances and stakeholders,
  • managing local units; roles, coordination and monitoring of branch offices

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

  • Beamish, P. W./Lupton, N. C. (2009): Managing Joint Ventures. Academy of Management Perspectives, 23(2): 75-94
  • Birkinshaw, J./Fry, N. (1998): Subsidiary initiatives to develop new markets. Sloan Management Review, 39(3): 51
  • Birkinshaw, J./Bouquet, C./Ambos, T. C. (2007): Managing Executive Attention in the Global Company. MIT Sloan Management Review, (6pp)
  • Bleeke, J./Ernst, D. (1991): The Way to Win in Cross-Border Alliances. Harvard Business Review, November-December: 127-135
  • Collis, D. J./Montgomery, C. A. (2008): Competing on resources. Harvard Business Review (10pp)
  • Farrell, D. (2004): Beyond Offshoring: Assess Your Company's Global Potential. Harvard Business Review (8pp)
  • Ghemawat, P. (2001): Distance Still Matters, HBR September (9pp)
  • Parise, S./Casher, A. (2003): Alliance portfolios: Designing and managing your network of business-partner relationships, Academy of Management Executive (14pp)
  • Porter, M. E. (2008): The five competitive forces that shape strategy. Harvard Business Review, 86(1), 25-40
  • Simonis, R. (2014): Choosing the right customer: The first step in a winning strategy. Harvard Business Review, 92(3): 48-55
  • Yip, G. S. (1989): Global strategy in a world of nations? Sloan Management Review, 31(1): 29-41

Planned learning activities and teaching methods

lecture, discussion, small-group tasks, casework (partly distance learning), presentations

Assessment methods and criteria

written final exam as well as assessment of the quality of students‘ group assignments and participation

Infos

Degree programme

Projectmanagement & Organisation (Master)

Cycle

Master

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2023

Semester

1 WS

Incoming

No

Learning outcome

After successfully completing this course, students will be able to

  • name the basic elements of an organizational strategy,
  • illustrate strategic planning techniques and tools for strategic analysis,
  • outline global strategies, roles and responsibilities of different units within an MNC (e.g. headquarters and subsidiaries),
  • perform a strategic analysis in a global setting,
  • apply analytical templates and other techniques in a holistic approach,
  • describe and evaluate the strategic alternatives available to a business and devise a suitable strategy for the business by purposefully using strategic instruments,
  • structure ideas and presentations both as individuals and as members of a team, and
  • analyze and present company and business context data.

Course code

0388-20-01-BB-DE-08