Startup Management

Brief description

Business Plan; Innovation; Customer Development; Design Thinking; (Rapid) Prototyping; Entrepreneurship; Business Model Development; Unique Value Proposition; Business Model Canvas; Agile Methods; Lean Startup; Lean Canvas; Implementation and Scaling of Business Models; Pricing Model; Project Phases; Corporate Startups and Spin-offs

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Harris, T. (2018): Start-up, 2nd edition, Berlin, Springer. Ries, E. (2017): The Lean Startup, Penguin. Bhargava, R. (2020): The Startup Playbook, Wiley.

Planned learning activities and teaching methods

Lecture, discussions, group work, modelling

Assessment methods and criteria

Continuous assessment (development and presentation of startup business model as student projects)

Prerequisites and co-requisites

none

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

4.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2024

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students can

  • contrast different approaches to entrepreneurship and innovation.
  • make use of creativity techniques, business model canvas & lean management methods and
  • apply them to startup projects.

Course code

0389-20-01-VZ-DE-45d