Audience and target group research

Brief description

Introduction to empirical social research
Descriptive and interpretative methods
Qualitative research methods
Quantitative research methods
Development of questionnaires
Interviews
Focus groups
Analysis, evaluation and interpretation of quantitative and qualitative results

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Lecture, discussion, case studies, presentation, on-site teaching, distance learning, group and individual assignments.

Assessment methods and criteria

Final written exam (70%)
Content criteria: degree of problem determination and problem characterisation
Formal criteria: completeness of answers, linguistic expression, autonomy of result presentation
Continuous assessment (30%): Individual and group work und presentation including evaluated partial exams, active contributions in the course, complexity of solutions with regards to professional competence and methodical expertise, quality of presentation

Prerequisites and co-requisites

None.

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2023

Semester

3 WS

Incoming

Learning outcome

After successful completion of the course, the students can
describe basic goals of empirical social research
explain the difference between descriptive and interpretative methods as well as qualitative and quantitative research methods
independently create questionnaires, interview guidelines and guidelines for focus groups
conduct interviews and focus groups
apply the basic methods of qualitative and quantitative data analysis
analyse and correctly interpret results

Course code

1702-23-01-VZ-DE-31

Audience and target group research