New Business

Brief description

Digital Trends (AR, AI, Big Data, 3D print, etc.) and their impact on value creation
Lean management strategies and their application for identification of new business strategies and opportunities
Variations of digital disruption, impact of digital disruption on business models
The seven future sources – macro-trends of disruption

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Attolico, L. (2018). Lean Development and Innovation: Hitting the Market with the Right Products at the Right Time. New York: Taylor & Francis.
D’Aveni, R. A. (2019). The 3-D Printing Playbook. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 109-125). Boston: Harvard Business Review Press.
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.
Porter, M. E., & Heppelmann, J. E. (2019). Why every organization needs an augmented reality strategy. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 53-76). Boston: Harvard Business Review Press.
Weill, P., & Woerner, S. (2018). What’s your digital business model. Boston: Harvard business review press.
Wilson, H. J., & Daugherty, P. R. (2019). Collaborative intelligence: humans and AI are joining forces. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 127-143).

Planned learning activities and teaching methods

Lectures and blended learning, online quizzes

Assessment methods and criteria

Final exam

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of the course, students can:

  • explain the role of digital trends (AR, AI, Big Data, etc.) in value creation
  • understand how lean management strategies help identify new business strategies and opportunities
  • understand and explain digital disruption and can give original examples how identifying macro trends of disruption can lead to new business opportunities
  • explain the business model canvas and its role in business development.
The learning outcomes of this course contribute mainly to the following (international) programme learning outcomes:
LO 3.4., LO 3.5., LO 5.1.

Course code

0389-20-01-VZ-DE-57d