Marketing 2: Film distribution

Brief description

After successful completion of the course, the students can
describe the responsibilities of the distribution in the context of film utilisation
describe marketing tools, PR tools, communication channels, expenditure and costs and explain their function and fields of application
analyse target group work for different media products
compile a classic PR and marketing package and also structure it independently to a certain degree
name the materials at the interface between production and distribution.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Wendling, E. (2012): Recoup! Filmfinanzierung, Filmverwertung. Grundlagen und Beispiele. UVK.

Planned learning activities and teaching methods

Lecture, discussion, case studies, on-site teaching, distance learning.

Assessment methods and criteria

Final written exam (70%)
Content criteria: degree of problem determination and problem characterisation
Formal criteria: completeness of answers, linguistic expression, autonomy of result presentation
Continuous assessment (30%): Individual and group work und presentation including evaluated partial exams, active contributions in the course, complexity of solutions with regards to professional competence and methodical expertise, quality of presentation.

Prerequisites and co-requisites

None.

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2023

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of the course, the students can
describe the responsibilities of the distribution in the context of film utilisation
describe marketing tools, PR tools, communication channels, expenditure and costs and explain their function and fields of application
analyse target group work for different media products
compile a classic PR and marketing package and also structure it independently to a certain degree
name the materials at the interface between production and distribution

Course code

1702-23-01-VZ-DE-49