Marketing

Mode of delivery

face to face

Type

compulsory

Prerequisites and co-requisites

Business Management 1 bis 4

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

6.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2023

Semester

5 WS

Incoming

Learning outcome

After successful completion of the module, the students can
name the basics of marketing
name and apply the basics of film marketing
explain film distribution and initiate the planning process
name and apply the elements and processes of film distribution

Course code

1702-23-01-VZ-DE-M21