Marketing 1: Film sales

Brief description

Introduction to marketing
Marketing in the creative industries
Marketing and sales in the movie industry.

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Input, discussion, in-class teaching, distance learning, group work.

Assessment methods and criteria

Final written exam (70%)
Content criteria: degree of problem determination and problem characterisation
Formal criteria: completeness of answers, linguistic expression, autonomy of result presentation
Continuous assessment (30%): Individual and group work und presentation including evaluated partial exams, active contributions in the course, complexity of solutions with regards to professional competence and methodical expertise, quality of presentation.

Prerequisites and co-requisites

None.

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

5 WS

Incoming

Learning outcome

After successful completion of the course, the students can
understand and explain marketing as a function of a company
apply marketing basics within the media industry
develop strategies and approaches of film marketing in a national as well as an international setting
explicate business models of global film distribution

Course code

1702-23-01-VZ-DE-48

Marketing 1: Film sales