Introduction to Business Administration

Brief description

  • Fundamentals of business administration (markets, legal forms of businesses)
  • Strategic corporate management
  • Personnel, leadership and organisation
  • Sales and marketing
  • Materials management and logistics
  • Balance sheet accounting and balance sheet analysis
  • Cost accounting and controlling
  • Budgeting
  • Investment calculation and financing

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Openstax online Resources

Planned learning activities and teaching methods

Lecture, discussions, case studies, student group work, presentations by students

Assessment methods and criteria

Final written exam

Prerequisites and co-requisites

None

Infos

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the module, the students can

  • name, and differentiate between, basic business terms
  • put the various sub-disciplines of business administration in relation to each other and to explain their interrelations
  • recognise demarcations and overlaps of different business disciplines and to explain their relationship to each other
  • analyse business problems in the areas of strategy, marketing, human resources and accounting and apply appropriate standard business models

Course code

1229-19-01-VZ-EN-05