Intercultural Management and Diversity

Brief description

  • The concept of culture
  • Cultural diversity as a problem and an opportunity,
  • Comparative cultural studies (Hall, Hofstede, Meyer)
  • Forms of international staff deployment
  • Communication and negotiation techniques in an intercultural context
  • Leadership and motivation in different cultures
  • Intercultural marketing
  • Conflicts in intercultural contexts
  • Intercultural ethics and diversity

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

  • Hofstede, Geert / Hofstede, Gert Jan / Minkov, Michael (2010): Cultures and Organizations. Software of the mind. Intercultural Cooperation and 1st Importance for Survival. 3rd ed., New York et al: McGraw Hill.
  • Mead, Richard & Andrews, Tim. G. (2009): International Management. Culture and Beyond. 4th ed., Chichester (England): John Wiley & Sons Ltd.
  • Meyer, Erin (2015): The Culture Map. 1st ed., New York: PublicAffairs.

Planned learning activities and teaching methods

Exercises, interactive setting, assignments, group work

Assessment methods and criteria

Final exam (50%): Written exam with reflection of course content
Exercises (50%): Reflection/discussion tasks (Collaboration, group work, essay and assignments) to apply the concepts taught in the lesson with incorporation of examples and creativity

Prerequisites and co-requisites

Business Fundamentals I-III

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2024

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students:

  • understand the characteristics of culture and are able to explain the challenges managers face in an intercultural environment.
  • are able to explain and apply comparative cultural models;
  • are able to explain how different aspects of communication influence the role of managers in decision-making processes and make use of the impact of culture in these processes;
  • understand how culture affects motivation and leadership and can apply this knowledge to cross-cultural situations
  • understand the challenges of foreign assignments and are able to develop strategies for dealing with these challenges

Course code

0389-20-02-VZ-DE-31