Basics of economics

Brief description

Basics of sustainable economics
Management processes, performance-related and financial processes
Strategic management (leadership approaches, value chain, competition positions, competition strategies)
Operational management
Methods of environment and company analyses (PESTEL, SWOT, Porter 5 Forces)
Resource-based approach, market-based approach
Development and trends of media economics
Basics of macro- and microeconomics

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Ernst, D., Sailer, U. (2021) Nachhaltige Betriebswirtschaft. utb
Dreiskämper (2018) Grundfragen der Medienbetriebslehre: BWL für Medien- und Kommunikationsmanager, De Gruyter Studium

Planned learning activities and teaching methods

Lecture, discussion, on-site teaching, distance learning.

Assessment methods and criteria

Final written exam (100 points, closed book)

Prerequisites and co-requisites

None

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2023

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the course, the students can
name occupational sections, differentiate from one another and explain their relationships from an economic perspective
describe tasks and requirements of management and define the related decision-making problems
explain the impact of internal and external influence factors on the corporate development
identify structures and processes in companies focusing on media economics and explain their relationships
describe methods of sustainable corporate development and leadership and explain their application to occupational sections.

Course code

1702-23-01-VZ-DE-04