Employer Branding and Digital Recruiting

Brief description

The integrated course focuses on employer branding and digital recruiting:
The main concepts that will be dealt with are branding fundamentals, brand related recruiting campaigns as well as building a roadmap for relevant touchpoints.
Moreover, current recruiting trends, active sourcing techniques and digital employee referral programs will be explored.

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Integrated Course: Presentation by the lecturer, active classroom participation, workshops and guest lectures.

Assessment methods and criteria

Integrated Course:
Continuous assessment and final exam:
30% of your final grade are based on active classroom participation (for example: group work, presentations, and discussions).
70% are based on the final written exam.

Prerequisites and co-requisites

This course takes place in the 5th semester an forms part of he HRM specialisation.

Infos

Degree programme

Work Design & HR Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2023

Semester

5 WS

Incoming

Learning outcome

Students are able to develop a coherent approach to employer branding aligned with the consumer brand.
Students are able to outline a strategy for a cohesive brand related recruiting campaign, and build a roadmap for relevant touchpoints (such as e.g. social medias, print, and events).
Students can apply active sourcing techniques to identify and address suitable candidates appropriately.

Course code

0582-15-03-BB-DE-50b