Introduction into General Business Administration

Brief description

  • Fundamentals and objectives of business administration
  • Materials management and production
  • Marketing and sales
  • Overview of corporate accounting
  • Strategic management
  • Human resource management, leadership, and organisation

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

  • Messner, S., Kreidl, C., Wala, T. (2020): Grundlagen der Betriebswirtschaftslehre, 6. Auflage, LexisNexis.
  • Lechner, K., Egger, A., Schauer, R. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 27. Auflage, Linde Verlag.
  • Wöhe, G., Döring, U., Bröse, G. (2020): Einführung in die Allgemeine Betriebswirtschaftslehre, 27. Auflage, Vahlen.

Planned learning activities and teaching methods

Lecture, discussion, reflection

Assessment methods and criteria

  • Exam method: written final exam (100%)
  • Assessment criteria: completeness, level of detail and complexity of answers, correctness of solutions and results, compliance with formal criteria

Prerequisites and co-requisites

-

Infos

Degree programme

Logistics & Transport Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2023

Semester

1 WS

Incoming

Yes

Learning outcome

Upon successful completion of the course, students can

  • explain the principles of business
  • know, explain, and classify the most important terms, concepts, and instruments of business administration
  • describe and delineate the sub-areas of business administration
  • recognise the connections between the sub-areas of business administration and to derive guidelines for the management from this.

Course code

0391-21-01-VZ-DE-05