Business Planning

Brief description

1. Components of a business plan (executive summary, product and business idea, market and competitors, marketing and sales, HR and organization, risk assessment, financial plan etc.) 2. Generating ideas based on individual skills and resources as well as environment evaluation, 3. Assessment of ideas in relation to their market potential, 4. Planning and implementation of the business process based on a business plan;

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Messner et al. (Hrsg.): Grundlagen der Betriebswirtschaftslehre. Most current edition. Wien.; Bessant, J., Tidd, J.: Innovation and Entrepreneurship. Most current edition. John Wiley & Sons, Chichester.; Clark, T., Osterwalder, A., Pigneur, Y.: Business Model You. Most current edition. John Wiley & Sons, Hoboken.; Osterwalder, A., Pigneur Y.: Business Model Generation. Most current edition. John Wiley & Sons, Hoboken.

Planned learning activities and teaching methods

Practice class: Input and activities, presentations and discussions

Assessment methods and criteria

Continuous assessment (based on the quality of students' assignments, presentations etc.)

Infos

Degree programme

Project Management & IT (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2024

Semester

4 SS

Incoming

No

Learning outcome

Upon successful completion, students will be able to analise business ideas in relation to their innovation potential. They will have an integrated approach to planning new products / business units / projects while considering aspects of marketing, the organisation and finance in equal measure. They will know what components a business plan consists of and will be able to independently create and implement such a plan.

Course code

0387-17-01-BB-DE-39