Business management 1
Mode of delivery
face to face
Type
compulsory
Prerequisites and co-requisites
None
Infos
Degree programme
Produktionsmanagement Film-, TV- und Streaming
Cycle
Bachelor
ECTS Credits
6.00
Language of instruction
German
Curriculum
Full-Time
Academic year
2023
Semester
1 WS
Incoming
No
Learning outcome
After successful completion of the module, the students can
describe the characteristics and operating modes of occupational activities and sections and explain their relationship
describe and interpret the structural, economic, societal and political frameworks of the media industry
explain the principles, elements and methods of strategic and operational management
explain the meaning of sustainable and economic principles and methods for the development and leadership in companies in the media industry
apply economic concepts in consideration of media-economic requirements to selected problems in companies in the media and creative industry
- utline basic media-economic problems and phrase first economic action approaches
carry out closing entries and interpret balance sheets
carry out calculations and conduct a target/actual comparison
Course code
1702-23-01-VZ-DE-M04